WordPress powers 43% of the web. Most of it ranks on page 3.
Templates look the same. Perform the same. Rank the same: poorly.
Every metric that matters for SEO. Custom TypeScript wins every category.
| Feature | WordPress | Custom TypeScript |
|---|---|---|
| Page Load | 2-5 seconds | <100ms |
| Core Web Vitals | 70/100 | 100/100 |
| Plugins Required | 20-50 | 0 |
| Code Quality | Generated mess | Clean, optimized |
| Database | MySQL (1970s) | PostgreSQL (modern) |
| Hosting | Shared ($20/mo) | Enterprise CDN (included) |
| Security Patches | Weekly plugin updates | Built-in, stable |
| SEO Control | Limited by theme | Full control |
| Setup Cost | $5-15K | $12.5K |
| Monthly Cost | $200/mo maintenance | $1.25K/mo (includes CDN) |
Result: Custom TypeScript sites load 20-50x faster, rank higher, and cost less long-term
WordPress queries the database for every tiny piece of data. Your theme queries. Your plugins query. The database becomes a bottleneck. Each query adds milliseconds. 50 queries = slow page.
Custom code makes efficient database calls. Get exactly the data you need in one query. PostgreSQL handles complex joins faster than MySQL handles simple queries. Less queries = fast page.
Need forms? Plugin. Need SEO? Plugin. Need security? Plugin. Each plugin loads CSS and JavaScript. Plugins conflict. Update one, break three. Your site gets slower with every feature added.
Everything built into the codebase. Forms are native. SEO is native. Security is native. No conflicts because there are no dependencies. Add features without slowing down.
Your $20/month hosting shares servers with 200 other sites. When one site gets traffic, yours slows down. Server resources are split. During peak times, your site crawls. Google notices. You rank lower.
330+ data centers globally. Your site runs at the edge—milliseconds from every user. Unlimited bandwidth. Auto-scaling under traffic. Performance never degrades. Google rewards consistency.
WordPress themes load all CSS and JavaScript on every page—even files you're not using. Your homepage loads code for your contact form. Your blog loads e-commerce scripts. Wasteful.
Each page loads exactly what it needs. Homepage code stays on homepage. Blog code stays on blog. No wasted bytes. No unused scripts. Every line serves a purpose. Fast by design.
Google's algorithm explicitly ranks faster sites higher. Core Web Vitals became a ranking factor in 2021. TypeScript sites load 20-50x faster than WordPress.
Fast site = higher rankings
Google crawlers can read your site structure perfectly. Semantic HTML. Proper heading hierarchy. No div soup. Server-Side Rendering means content is immediately accessible.
Clean structure = better indexing
Mobile-first indexing means Google judges your site by mobile performance. TypeScript sites load instantly on mobile. WordPress: 3-6 seconds on 4G.
Fast mobile = mobile rankings
Fast site → users stay longer → lower bounce rate → Google notices engagement → ranks you higher → more traffic → more engagement data → even higher rankings.
WordPress breaks this cycle. Slow site → users leave → high bounce rate → Google notices → ranks you lower → less traffic → stuck on page 3.
SEO plugins help with meta descriptions and sitemaps. They cannot fix your 2-5 second page loads. They cannot eliminate 50 database queries. They cannot replace slow MySQL with fast PostgreSQL. They cannot move your site from shared hosting to Cloudflare edge network.
Yoast SEO adds JavaScript and CSS to every page. RankMath adds database queries. Each "SEO" plugin makes your already-slow WordPress site even slower. You're treating the symptoms, not the disease.
Schema markup built into templates. Semantic HTML from day one. Sitemap generation integrated. Meta tags properly structured. No plugin needed because SEO is part of the architecture—not an afterthought.
You can't plugin your way to page 1. Technology matters. Architecture matters. Speed matters.
• PageSpeed score: 68/100
• Load time: 3.2 seconds
• 47 plugins installed
• Shared hosting at $25/month
• Mobile load: 5.8 seconds
Traffic: 890 monthly visitors
• PageSpeed score: 100/100
• Load time: 87ms
• 0 dependencies
• Cloudflare enterprise CDN
• Mobile load: 94ms
Traffic: 4,280 monthly visitors (+381%)
Same content. Same business. Different technology. 8 weeks to page 1.
Built in 48 hours. Page 1 in 6 weeks. Sub-100ms loads. $12.5K.
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